Creative
Collaboration

Dive
On
In

real discussions

real work

real results

Our Story

The YaZo Group was created as a family business. The partnership between Eli Austin and his mother, Angie Yasulitis was founded in a decade long goal to work together to build something fabulous. Seeing that goal come to fruition has only fueled their passion. YaZo focuses on small and mid size businesses across the US, that desire to have a full marketing team behind them, at a fraction of the cost.
 
“I have seen so many cases where small businesses invest so much money in marketing only to stop doing the things they paid for within a few months. That has always bothered me.” YaZo works hard to ensure businesses of all sizes can keep their marketing going.
 
Eli has been able to bring many quality and talented friends into their business and continues to build through connections. Now in LA, he has helped to establish Black Coffee Productions – which adds the production side of the house to the capabilities at YaZo.
 
2018 will introduce our focus on giving back. For every new client retainer – we will be donating a portion to non profits in Altoona and LA that are focused on keeping creative trades alive and prospering.

Strategy

Our mission is pretty simple. Dive in. Collaborate. Create. Connect.

We started YaZo to offer strategy and collaboration to businesses of all sizes. We were blown away by a few “sins” of the agency world…locked in contracts with minimal deliverables, refusal to collaborate with other partners, or to make changes based on client feedback; and lack of overall strategy. Whether you are a start-up and don’t know where to begin, or an established brand; spending money without a strategy and without understanding of deliverables does NOT make sense.

We engage with you to make sure your strategy continues even when you feel overwhelmed with everything else you have to do. We act like a part of your team and collaborate with your partners because strategy is our expertise.

At YaZo, strategy is comprised of:

  • Market & Competitive Analysis
  • Experiential Discussions (how do people experience your brand?)
  • Positioning & Brand Development

Offering Monthly Metrics for:

  • Content Strategy & Goals (blogs, whitepapers, articles, infographics)
  • Social Media Review
  • Campaign Development
  • Paid Media & Digital Collaboration
  • Customer Engagement
  • Influencer Outreach
  • LinkedIn Outreach

We can also provide you with the following services to help you implement your strategy, compliment your existing team, or help you with individual marketing and advertising projects.

Creative

We admit the creative end of our business is the most fun we have on a daily basis, and our fun benefits you. Our ability to play and feel passionate about our work is what makes a brand real.

The YaZo creative team is ready to co-create with you on any of the following services:

  • Logo & Style Guide Development
  • Traditional Advertising
  • Digital Assets
  • Social Media Imagery
  • Event Collateral
  • Promotional Items

Influence

We love filling the gap between marketing and sales – and we do that by creating influence. Influence that is authentic and organic, by creating collaborations with those who have built their audiences on the internet. We want to get to know your brand.

Our approach gives us an incredible advantage when it comes to marketing strategy. If results are not being monitored, measured and pursued – the campaign can go south no matter how successful. You can trust our unique approach to bring you the outcome you seek.

At YaZo, influence services include:

  • Influencer Identification & Collaborations
  • Event Activations
  • Brand Partnerships

Our Clients

Engage with us in a variety of ways

Virtual CMO

We take over your strategy development, management, and implementation. For early stage and small to mid- size companies, this saves you money and gives you access to years of marketing experience. This typically includes budget management and vetting of other partners such as digital agencies.

Virtual CMO

We take over your strategy development, management, and implementation. For early stage and small to mid- size companies, this saves you money and gives you access to years of marketing experience. This typically includes budget management and vetting of other partners such as digital agencies.

Strategy Discussions

We budget a number of hours to develop and manage your strategy each month. This allows small businesses access to c-suite level expertise that fits within their budget.

Strategy Discussions

We budget a number of hours to develop and manage your strategy each month. This allows small businesses access to c-suite level expertise that fits within their budget.

Campaign Implementation

You choose specific deliverables each month to keep your marketing and messaging flowing. Deliverables may include: articles, blogs, whitepapers, email campaigns, newsletters, event materials, social assets. We can also set up and manage your marketing automation. We act as part of your team.

Campaign Implementation

You choose specific deliverables each month to keep your marketing and messaging flowing. Deliverables may include: articles, blogs, whitepapers, email campaigns, newsletters, event materials, social assets. We can also set up and manage your marketing automation. We act as part of your team.

Project Requests

We design what you need. Billboards, ads, brochures, promo items, event booths. We are there when you need us. Agreements starting as low as $300/month.

We bring credible partners to the table. We KNOW that a small agency cannot be an expert in everything in today’s world, so we choose to vet and bring high end partners to the table. These partners include: Level Two PR & Communications Partners, Award Winning Production, Digital Agencies, Operational Consultants, and Trainers.

Project Requests

We design what you need. Billboards, ads, brochures, promo items, event booths. We are there when you need us. Agreements starting as low as $300/month.

We bring credible partners to the table. We KNOW that a small agency cannot be an expert in everything in today’s world, so we choose to vet and bring high end partners to the table. These partners include: Level Two PR & Communications Partners, Award Winning Production, Digital Agencies, Operational Consultants, and Trainers.

You aren’t locked in, but you won’t want to leave.

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