Who We Are
At YaZo, we see an ever-expanding division between marketing and sales – and we’re passionate about helping you fill that gap. We will meet with your sales team, test the messaging we create, and even engage in sales for smaller or start-up organizations that are still building their sales division. This has given us an incredible advantage in working on marketing strategy, and that benefits YOU.
CEO & Managing Partner
As a creative, sports + fitness enthusiast and fashion-lover – Eli has been involved in and around brand and marketing for over 10 years and couldn’t think of a more challenging and rewarding field to be in, as the worlds of art, music, fashion and sports begin to merge.
As CEO & Managing Partner at the YaZo Group and CEO & EP of Black Coffee Productions, he spends his time understanding what gets people excited and bringing those excitements to life through strategy and content. Grasping the pulse of today’s trends, we capture brands, products, artists, athletes and influencers – positioning them as leaders and showcasing their greatest assets.
Eli is passionate about “ideas” and loves connecting people, brands, and products – with the goal of collaborating for the greater good and finding joy in life.
CMO, Sr. Strategist & Managing Partner
Angie has been in corporate marketing strategy development since 1992. As CMO and Managing Partner of The YaZo Group, she is intimately involved with each of their clients’ strategies. She works diligently to help them fine-tune their marketing while keeping it running – with ROI being a key goal. Angie spends most of her workday researching and developing strategies when not creating content; blogs, commercial scripts, and email funnels are her main content contributions. She has a vast amount of experiencing managing other content contributors to remain on brand and goal.
Angie is the author of Designing a Lifetime of Wellness, the curriculum for a national wellness company she took to market and sold. She is passionate about speaking on the role strategy plays in business/marketing and personal wellness/success.
Angie is a graduate of Salisbury University in Salisbury, MD, with a degree in business administration and a concentration in marketing. A graduate of Dale Carnegie and LILI (the Leadership in Life Institute), she is an avid public speaker.
She has had years of hands-on corporate management (and many incredible mentors) in insurance training management and curriculum development and recruiting process development, business development training, marketing plan development, and agency and regional leadership.
Junior Account Manager & Strategist
Bryce Walter graduated from Juniata College in December of 2019 with a bachelor’s degree in marketing. In his time at Juniata, he was a captain on the football team, and graduated Magna Cum Laude.
Bryce has gained 2 summers’ worth of experience working with social media marketing, customer success story development, email campaigns, and graphic design as a marketing intern with two companies.
Along with his undergraduate degree, Bryce recently began taking classes in pursuit of a Master of Business Administration from Juniata College.
Professionally, Bryce values using creativity, collaboration, and teamwork to best serve those who need help evolving their brand to be the best. Outside of work, Bryce loves supporting Pittsburgh sports teams, golfing, and staying in shape.
Dana Sky is a senior marketing and business development consultant. She brings a diverse 25-year background in marketing, public relations, and sales that stems from owning and managing a commercial real estate company with her husband, Izzy Sky (since 1998), and partnering (again with her husband) in a multi-location physical therapy business. In all endeavors, Dana managed and grew business development, marketing, and community outreach.
Her experience also includes a Marketing Manager position with Delta Health Technologies, a nationally recognized home health care technology company, managing several retail businesses, and taking their own company, Skyward Investments, Ltd, to market.
At YaZo, Dana uses her diverse background and history to oversee business and relationship development and event planning. Dana has a plethora of knowledge to lend businesses in health, wellness, or fitness-related markets.
Sky has served on the Board of Directors of her local congregation, worked as President of the Sisterhood in 2007/8, served on the Board of Directors of Keystone College, and is currently on the President’s Advisory Council. She has also chaired fundraisers for community organizations, including the Southern Alleghenies Museum of Art and Arts Altoona’s inaugural fundraiser ART JIVE ONE and many synagogue-related fundraisers.
Dana has also been involved in athletics starting with ballet, at a very young age, and is passionate about teaching yoga, her favorite of the past seven years. She said, “It gives me great pleasure to be of service and to motivate people to reach their goals healthily and to have an opportunity to work to help market and develop other businesses (with a similar passion for health and wellness).”
Web & Multimedia Development
Michael Guinard owns MG Media Producitons, a company specializing in photography, video production, drone operations, web design, and online advertising. He has extensive experience with website design and SEO strategy.
As director of web & multimedia development for YaZo, Michael works closely with clients to create comprehensive strategic plans for increased web presence and social media campaign efficacy.
Michael earned his degree in business from The Pennsylvania State University. An active member of Students In Free Enterprise (now ENACTUS), he co-managed an international project in Rwanda to develop sustainable business models that resulted in education, empowerment, and future success.
Outside of work, Michael enjoys spending time with his family and friends. He is an avid golfer and also enjoys supporting his alma mater by attending Penn State football games in the fall.
Senior Digital Designer
Bryan Smith brings over 25 years of graphic arts experience. He has held positions in retail advertising, direct mail, and corporate identity as well as in-house graphic design and production work. Bryan owns Millstone Design, a successful freelance business established in 1997. He has worked with number of organizations…from start-ups and large corporate companies to local organizations and non-profits.
Outside of YaZo, Bryan is a family man who loves spending time with his children – Sydney (12), Connor (11) and Addison (8) – and his wife, Katie. They are joined by their two dogs, three cats and a goldfish. Bryan is also a sports fan (Terp Nation, Ravens forever, and Orioles fanatic) and plays in a local lacrosse league.
Writer & Strategist