by Eli Austin | Dec 2, 2025 | Strategy Talk
Content overload is real, but attention is scarce. In 2025, smart brands have started adapting accordingly. Instead of flooding feeds and websites with constant updates, they’re stepping back and asking a better question: What content actually moves the needle? The...
by Eli Austin | Oct 22, 2025 | Strategy Talk
When it comes to marketing, companies are relying on AI. But, AI doesn’t do one thing that you do…and that is, know your brand inside and out. If you’re an SMB leader pushing for growth, your marketing calendar is likely full: social posts, email campaigns, new web...
by Eli Austin | Sep 9, 2025 | Strategy Talk
From Typing to Talking: The Shift SMBs Can’t Ignore Search isn’t going anywhere. It’s just changing how we interact with it. In 2025, more than half of all searches are expected to be voice-based. People are no longer typing “best HVAC company Boston”; instead,...
by Eli Austin | Aug 13, 2025 | Strategy Talk
In a digital world where algorithms change daily, ads lose steam faster than ever, and attention spans keep shrinking, one truth stands firm: people trust people. For small and mid-sized businesses (SMBs), this means your most valuable marketing assets aren’t...
by Eli Austin | Jul 17, 2025 | Strategy Talk
Building a Social Media Strategy That Works for SMBs Why Social Strategy Matters for SMBs Small and mid-sized businesses (SMBs) face a unique challenge: maintaining an active, strategic presence across increasingly complex social media platforms. Social media is no...
