by Eli Austin | Mar 27, 2026 | Strategy Talk
What BREW360 Means for SMB Leaders LinkedIn has become one of the most powerful platforms for B2B visibility, authority building, and pipeline generation. But the platform is changing quickly. Recent shifts in LinkedIn’s algorithm – often discussed under the BREW360...
by Eli Austin | Mar 10, 2026 | Strategy Talk
The traditional B2B funnel (Awareness → Consideration → Decision) no longer reflects reality. In 2026, the buyer journey is non-linear, self-directed, multi-channel, and largely anonymous. Buyers loop back. They skip stages. They revisit information. They research at...
by Eli Austin | Feb 11, 2026 | Strategy Talk
For years, sales and marketing alignment has been the gold standard for B2B growth. Teams focused on tighter collaboration, better handoffs, and shared goals. And for a time, that worked. But today’s B2B landscape is more complex. More channels More tools More data...
by Eli Austin | Dec 2, 2025 | Strategy Talk
Content overload is real, but attention is scarce. In 2025, smart brands have started adapting accordingly. Instead of flooding feeds and websites with constant updates, they’re stepping back and asking a better question: What content actually moves the needle? The...
by Eli Austin | Oct 22, 2025 | Strategy Talk
When it comes to marketing, companies are relying on AI. But, AI doesn’t do one thing that you do…and that is, know your brand inside and out. If you’re an SMB leader pushing for growth, your marketing calendar is likely full: social posts, email campaigns, new web...
