by Eli Austin | Sep 9, 2025 | Strategy Talk
From Typing to Talking: The Shift SMBs Can’t Ignore Search isn’t going anywhere. It’s just changing how we interact with it. In 2025, more than half of all searches are expected to be voice-based. People are no longer typing “best HVAC company Boston”; instead,...
by Eli Austin | Aug 13, 2025 | Strategy Talk
In a digital world where algorithms change daily, ads lose steam faster than ever, and attention spans keep shrinking, one truth stands firm: people trust people. For small and mid-sized businesses (SMBs), this means your most valuable marketing assets aren’t...
by Eli Austin | Jul 17, 2025 | Strategy Talk
Building a Social Media Strategy That Works for SMBs Why Social Strategy Matters for SMBs Small and mid-sized businesses (SMBs) face a unique challenge: maintaining an active, strategic presence across increasingly complex social media platforms. Social media is no...
by Eli Austin | Jun 27, 2025 | Strategy Talk
Why SMBs Should Consider a Virtual Chief Marketing Officer The New Marketing Landscape for SMBs As we continue navigating an evolving digital economy, small and mid-sized businesses (SMBs) face a pressing challenge: how to stay competitive in a marketing world driven...
by Eli Austin | Jun 3, 2025 | Strategy Talk
Why a vCMO Might Be the Smarter Move in 2025 A 2024 Gartner report found that while marketing budgets are slowly increasing, nearly half of CMOs feel underprepared to meet performance expectations. In many growing businesses, leadership understands that marketing...
