The #finethings division of our agency started as a creative outlet – a way to share things of beauty and inspiration. When I first began to tweet about it, I was surprised how easily I gained over 1,000 followers without really trying. And people and businesses enjoyed being tagged as a #finething.
This led to creation of the #finethings vlog and blog. In addition to attracting potential new clients, we hope to someday design and/or curate items that eventually may be sold in a #finethings online shop. But, one step at a time.
One interesting aspect about this venture is that I have been questioned about getting away from our roots because, after all, aren’t most of our agency clients B2B services and technologies? Yes, indeed that is true. However, I see a clear connection between #finethings and everything we do on a daily basis.
I believe the definition of a #finething is that which enriches our lives. I would say ALL of our clients enrich the lives of their customers. They are all #finethings.
Our job as an agency is to help them get across a message about how they will enrich your life. After all, most of you wouldn’t buy anything or pay for a service unless it would make your life better. I have been blessed to work hands on with our smallest and our largest clients, with the clients that came by for one small project and those that have stayed with us for years. To me, each and every one of them are #finethings and will be mentioned. But, it is also my hope to introduce new items, services, art, things of beauty, people, non-profits, jewelry (and more) that will inspire you on a monthly basis. I hope you will continue to join me as I talk about and blog about how these #finethings enrich my life.
– Angie, Managing Partner, Co-founder of
The YaZo Group @finethingsyaz
Brand Clarity Before Campaigns: The Strategy SMBs Can’t Skip
When it comes to marketing, companies are relying on AI. But, AI doesn’t do one thing that you do…and that is, know your brand inside and out. If you’re an SMB leader pushing for growth, your marketing calendar is likely full: social posts, email campaigns, new web...
How to Turn Your Team, Partners, and Customers into Your Strongest Growth Engine
In a digital world where algorithms change daily, ads lose steam faster than ever, and attention spans keep shrinking, one truth stands firm: people trust people. For small and mid-sized businesses (SMBs), this means your most valuable marketing assets aren’t...
Voice, Chat, and Clicks: Why SMBs Need a Conversational Commerce Strategy Now
From Typing to Talking: The Shift SMBs Can’t Ignore Search isn’t going anywhere. It’s just changing how we interact with it. In 2025, more than half of all searches are expected to be voice-based. People are no longer typing “best HVAC company Boston”; instead,...
