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SEO & Content Development
Content is king, by now we all know that…or should. However, creating content to create content can actually be detrimental to your brand and web ranking. That’s where we come in. Using SEO principles, keyword exercises, and service and/or product prioritization, we work together to create a content strategy that aligns with your company’s growth strategy. Combining this with on-page and off-page optimization and high-quality link building, your content will drive your brand’s awareness through increased web ranking and digital visibility.
We start by reviewing your customers buyer’s journey, discussing each possible touch point and mapping out a corresponding marketing automation campaign. Using automation workflows with branching logic to follow whatever path your buyers take, you have the ability to combine tasks and action groups to create specific touch points on your lead’s path to conversion. With a holistic view of your campaign and control of each activity, you’ll be able to leverage lead nurturing and messaging triggers that respond to your leads, instead of sending them on a one-track buyer’s journey.