by Eli Austin | Dec 2, 2025 | Strategy Talk
Content overload is real, but attention is scarce. In 2025, smart brands have started adapting accordingly. Instead of flooding feeds and websites with constant updates, they’re stepping back and asking a better question: What content actually moves the needle? The...
by Eli Austin | Oct 22, 2025 | Strategy Talk
When it comes to marketing, companies are relying on AI. But, AI doesn’t do one thing that you do…and that is, know your brand inside and out. If you’re an SMB leader pushing for growth, your marketing calendar is likely full: social posts, email campaigns, new web...
by Eli Austin | Sep 9, 2025 | Strategy Talk
From Typing to Talking: The Shift SMBs Can’t Ignore Search isn’t going anywhere. It’s just changing how we interact with it. In 2025, more than half of all searches are expected to be voice-based. People are no longer typing “best HVAC company Boston”; instead,...
by Eli Austin | Aug 13, 2025 | Strategy Talk
In a digital world where algorithms change daily, ads lose steam faster than ever, and attention spans keep shrinking, one truth stands firm: people trust people. For small and mid-sized businesses (SMBs), this means your most valuable marketing assets aren’t...
by Eli Austin | Jul 17, 2025 | Strategy Talk
Building a Social Media Strategy That Works for SMBs Why Social Strategy Matters for SMBs Small and mid-sized businesses (SMBs) face a unique challenge: maintaining an active, strategic presence across increasingly complex social media platforms. Social media is no...
by Eli Austin | Jun 27, 2025 | Strategy Talk
Why SMBs Should Consider a Virtual Chief Marketing Officer The New Marketing Landscape for SMBs As we continue navigating an evolving digital economy, small and mid-sized businesses (SMBs) face a pressing challenge: how to stay competitive in a marketing world driven...
by Eli Austin | Jun 3, 2025 | Strategy Talk
Why a vCMO Might Be the Smarter Move in 2025 A 2024 Gartner report found that while marketing budgets are slowly increasing, nearly half of CMOs feel underprepared to meet performance expectations. In many growing businesses, leadership understands that marketing...
by Eli Austin | May 20, 2024 | Strategy Talk
Welcome to the latest edition of the YaZo Strategy Talk series, where we dive into cutting-edge strategies that empower SMBs. This time, we’re focusing on the transformative power of interactive content in marketing. Interactive content isn’t just for the...
by Eli Austin | May 9, 2024 | Strategy Talk
In an era where digital transformation is unavoidable, small to medium-sized businesses (SMBs) are increasingly turning to advanced advertising strategies to stay competitive. A recent strategy talk hosted by YaZo Group leaders, Eli Austin and Angie Yasulitis,...
by Eli Austin | Oct 15, 2020 | FineThings
2020 launched us into a year of unknowns. Like the rest of you, we had questions. How can we help our clients? Can we help our clients? Will we lose clients? Do we need to change our strategies and what we do for our clients? Amid all these questions, I was also...
