by Eli Austin | Jun 30, 2026 | Strategy Talk
For years, B2B marketing teams have operated on a simple assumption: more leads should equal more revenue. Generate as many marketing qualified leads as possible, hand them to sales, and let the numbers work themselves out. But for many SMBs, that math no longer holds...
by Eli Austin | Jun 1, 2026 | Strategy Talk
The Shift Has Already Happened A few years ago, many SMBs viewed video as something they would invest in once the budget, team, or timing was right. Today, buyers interact with video so often throughout the research process that delaying it has become harder to...
by Eli Austin | May 5, 2026 | Strategy Talk
Why Community Belongs in Your 2026 Growth Stack Marketing is shifting. Rising ad costs, declining organic reach, and increasingly skeptical buyers are forcing businesses to rethink how they grow. The biggest change? Growth is no longer driven by campaigns alone – it’s...
by Eli Austin | Mar 27, 2026 | Strategy Talk
What BREW360 Means for SMB Leaders LinkedIn has become one of the most powerful platforms for B2B visibility, authority building, and pipeline generation. But the platform is changing quickly. Recent shifts in LinkedIn’s algorithm – often discussed under the BREW360...
by Eli Austin | Mar 10, 2026 | Strategy Talk
The traditional B2B funnel (Awareness → Consideration → Decision) no longer reflects reality. In 2026, the buyer journey is non-linear, self-directed, multi-channel, and largely anonymous. Buyers loop back. They skip stages. They revisit information. They research at...
by Eli Austin | Feb 11, 2026 | Strategy Talk
For years, sales and marketing alignment has been the gold standard for B2B growth. Teams focused on tighter collaboration, better handoffs, and shared goals. And for a time, that worked. But today’s B2B landscape is more complex. More channels More tools More data...
by Eli Austin | Dec 2, 2025 | Strategy Talk
Content overload is real, but attention is scarce. In 2025, smart brands have started adapting accordingly. Instead of flooding feeds and websites with constant updates, they’re stepping back and asking a better question: What content actually moves the needle? The...
by Eli Austin | Oct 22, 2025 | Strategy Talk
When it comes to marketing, companies are relying on AI. But, AI doesn’t do one thing that you do…and that is, know your brand inside and out. If you’re an SMB leader pushing for growth, your marketing calendar is likely full: social posts, email campaigns, new web...
by Eli Austin | Sep 9, 2025 | Strategy Talk
From Typing to Talking: The Shift SMBs Can’t Ignore Search isn’t going anywhere. It’s just changing how we interact with it. In 2025, more than half of all searches are expected to be voice-based. People are no longer typing “best HVAC company Boston”; instead,...
by Eli Austin | Aug 13, 2025 | Strategy Talk
In a digital world where algorithms change daily, ads lose steam faster than ever, and attention spans keep shrinking, one truth stands firm: people trust people. For small and mid-sized businesses (SMBs), this means your most valuable marketing assets aren’t...
